Paige Piper

(402) 202-6567

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151 N 8th St

Suite 210

Lincoln, NE, 68508

United States


Bulu (formerly known as Bulu Box) builds and rebuilds subscription box programs. Created in 2011 and launched in 2012, Bulu Box is one of the first Subscription Boxes and continues to pioneer the industry. The Bulu team works with multi-billion dollar companies executing full or à la carte private label Subscription Box businesses while continuing to operate Bulu Box subscriptions. Bulu is the Subscription Box Champion working with partners to Win. Win. Win.

A Bulu Box subscription is like having a personal trainer and a nutritionist as a best friend - the perfect partner in the pursuit of a healthier you. Each month, a box of healthy discovery is shipped right to your door. You learn about that month’s 4-5 premium samples, see what fits into your individual lifestyle, and share your thoughts in monthly sample surveys to help us find more products that you’ll love! You can learn more about the products you love at and we’ll point you to the best online retailers. Here, you’ll also get expert tips, tricks and a supportive community of Bulugans just like you. Join the discovery and find a healthier you!


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Paul Jarrett

Co-Founder / CEO

Paul Jarrett is no stranger to vitamins and supplements. He used supplements to help him gain 100 pounds and become a 307lb D1 starting defensive lineman in the Big 12. When his collegiate football career was over, Paul used vitamins and supplements to lose 100 pounds.

Paul's work experience spans the country. From NYC to San Francisco, Paul has launched million dollar brands such as Neebo and executed multi-faceted campaigns for Lowe's and Nike. In 2010, Paul joined Complete Nutrition where he became Vice President of Marketing and an Executive Board Member. He built the MarComm department, trained dozens of franchises, and positioned Complete Nutrition and its products for success in a saturated market. The company's growth skyrocketed. In fact, it was one of the fastest growing startups in the U.S. Paul's experience at Complete Nutrition was the precursor to starting his own company. In 2012, Bulu Box was born.

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Stephanie Jarrett

Co-Founder / CMO

(646) 256-7559

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With one hand strategizing big ad campaigns for successful brands like Jergens and Curel and the other hand sketching interactive design for brands like LeapFrog and TD Ameritrade, Stephanie made a name for herself as a multi-tasking master who oozes creativity and success. Stephanie built her portfolio as an Art Director and Interactive Designer for big brands like LeapFrog, TD Ameritrade and Complete Nutrition. Her marketing background, management ability, killer creativity, and online/offline skillset propelled her into the startup world.

Stephanie <3’s traveling, experimenting with new recipes and trying to convince her husband to run full marathons.

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Hank Pfeiffer


Hank brings a diverse and all-around business background to the Bulu team. He possesses a balanced mix of strategic, operational, financial and organizational experience and abilities. Hank has a proven record of helping strong teams build great companies and see all stakeholders realize their goals and objectives.

Hank began his career working for 10 years as a corporate finance lawyer advising a wide variety of private and publicly held companies across the country on numerous aspects of their businesses. He has spent the last 20 years serving as a Chief Operating Officer executing a broad set of C-Level company-wide strategic, financial, operational and organizational responsibilities.

Hank has long-standing ties to the Omaha, Lincoln and greater Nebraska business communities. He attended the University of Nebraska – Lincoln receiving his B.S. in Business Administration and his J.D. in Law, graduating with Distinction.

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Adam Choate

President, Bulu Box

With almost a decade of big company corporate experience under his belt, Adam leapt into the startup world. This intrapreneur turned entrepreneur created and implemented programs such as textbook rental and developed custom purchasing and shipping software. Adam proved his ability to identify, increase and manage hundred million plus dollar revenue streams while at Nebraska Book Company  (250+ retail locations) and with the launch of Choate earned his BS in Finance at Tennessee Tech University and his MBA in Business Administration, but the most impressive of all his achievements is losing 40+ pounds in less than 3 months.

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Kelsey Fanders

Director of Brand Relationships, Bulu Box

Kelsey started at Bulu Box as an intern and instantly fell in love with the Bulugan lifestyle, which is just one of the reasons they snagged her up as a full-time Brand Relationships Director. Kelsey graduated from the University of Nebraska – Lincoln with a Bachelor Degree of Journalism focusing on Advertising and PR.

When Kelsey is not scouring the shelves, internet and trade shows for new products to sample, she is training for her next race, eating crab legs, busting out random dance moves, and raising her awesome sons, Kenneth Jude (a.k.a. “The Jude Dude”) and Knox (a.k.a. "The Knox-Star").